Zcos
Score Card
Marketing Aptitude
Total Ques
Attempt
Correct
Score
Easy
24 Ques
0
0
24
Medium
196 Ques
0
2
194
Hard
30 Ques
0
0
30
General Instruction:
Test contains total 20 questions.
Time allowed to finish is 20 mins.
There is no negative marking.
Question - 1.
EMI is a marketing tool if
It is very high
It is very low
It is increasing
It is fluctuating
It has no role as a marketing tool
Question - 2.
Which one of the following may be classified as FMCG?
Printing machines
Tobacco products
Life saving drugs
Coin vending machines
Industrial goods
Question - 3.
Buyer resistance in a sales deal can be overcome by means of
Lengthy sales talk
confusing sales talk
IT jagrons
Perseverance
Arguing skills
Question - 4.
Best, Important and the Central activity of a business is known as its
Portfolio
Product line
Nuclear activity
Mainstay
Core competency
Question - 5.
The target group for Home Loans is
All body builders
Tiles manufacturing
Housing societies
Farmers societies
Individuals not owning any house
Question - 6.
Delivery channels means
Sales outlets
Purchased goods
Product shelf life
Courier person
Channel finance
Question - 7.
Using a customer's buying history to select them for related offers is known as
Up selling
Prospecting
Marketing
Channel selling
Cross selling
Question - 8.
The Concept of selling is different from marketing and aims at profit maximization through
Increasing sales volume of quality products
Customer satifaction
Solution of customer problems
Satisfaction of customer needs
Innovation and marketing research
Question - 9.
The segmentation of markets based on the gender of the customer is a type of
Geographic segmentation
Demographic segmentation
Psychographic segmentation
Socio cultural segmentation
Lifestyle based segmentation
Question - 10.
Mass communication with customers of potential customers, usually through paid public media is known as
Publicity
Sales promotion
Advertising
Public relations
Brand building
Question - 11.
A 'Call' means
An internet terminology
Contacting a prospective customer
Visiting a call centre
Attending to a complaint
Websites
Question - 12.
'Prospect' means
Existing customers
A likely buyer
Mission document
A religious leader
New targets to be achieved
Question - 13.
Product deletion
May be opposed by management
Is immediate termination of the product
Is welcomed by salespersons
Usually occurs only with convenience items
Usually occurs only with costly items
Question - 14.
The target group for SME loan is
All businessmen
All professionals
All SSls
All of these
None of these
Question - 15.
Cross selling is the basic function of
All employers
All employees
All sales persons
Planning department
All of these
Question - 16.
Which of the following is NOT part of an organizations micro environment?
Customers
Suppliers
Competitors
Government legislation
None of these
Question - 17.
E-marketing is same as
Virtual marketing
Digital marketing
Real time marketing
All of these
None of these
Question - 18.
As the production manager of an engineering from, you went out and bought a metal cutting machine. What you have purchased can be classified as
Raw material
A processed component
A component part
A service
An industrial product
Question - 19.
A product that is perceived as being of average quality by one person may be perceived as being of high quality by someone with
Higher expectations
Rising expectations
Falling expectations
Lower expectations
None of these
Question - 20.
Which of the following would be considered to be external to a country's internal environment?
Finance
Accounting
Marketing intermediaries
Manufacturing
None of these
Question Panel
